PROJECT TYPE
YEAR
A brand with nothing to say. Novara came to us with a business that worked but a brand that didn't say anything about it. No consistent look, no clear voice, just a name and a logo that could belong to any company in the space. They needed an identity that matched the ambition behind the product.
Build loud, build on purpose. We stripped away everything safe and built the system around one sharp idea, then pushed it everywhere — type, color, motion, tone. Every choice had to make the brand more unmistakable, not just more polished.
Every touchpoint, one voice. From the core mark to packaging, social, and launch campaign, the new identity had to hold up wherever it showed up — as sharp on a business card as it is on a billboard.
Noticed. Remembered. Talked about. Within the first quarter post-launch, Novara saw a measurable jump in brand recognition. The real win was qualitative — people started describing the brand unprompted, and consistently, in their own words.
