PROJECT TYPE
YEAR
A launch with one shot to land. Kestrel Co. was entering a crowded market with no existing brand equity to fall back on. They needed an identity and a launch campaign built simultaneously, with zero room for a soft opening.
Design the identity and the moment together. Rather than building a brand system in isolation, we designed identity and campaign side by side — making sure the visual language was already proven under pressure before it ever shipped.
One system, built to launch loud. Logo, brand guidelines, and a full campaign rollout across digital, out-of-home, and social — all built to hit at once instead of trickling out over months.
A launch that outperformed the category norm. Kestrel Co.'s launch week drove engagement well above typical category benchmarks, with the campaign visuals getting organically reshared without any paid push behind them.
