PROJECT TYPE
YEAR
A product that needed to win on the shelf. Drift & Co. had a strong product but packaging that disappeared next to competitors. They needed an identity and packaging system built specifically to win the three seconds of attention a shelf actually gives you.
Design for the shelf, not the boardroom. Every decision was tested against one question: does this stand out next to everything else on the shelf? Bold color blocking and confident type won out over anything subtle or "safe."
Packaging that does the selling before anyone reads a word. Full identity system plus a packaging redesign built to be recognizable from an aisle away, with consistent shelf presence across the full product line.
More foot traffic, more first-time buyers. Since the redesign, Drift & Co. reported a noticeable lift in in-store sell-through and first-time purchases, with several retail partners specifically requesting more shelf space.
