PROJECT TYPE
YEAR
A legacy brand stuck in the past. Umber had built real trust over the years, but the brand identity hadn't been touched since the company's early days. It read as dated rather than established, and it was costing them with a younger customer base.
Keep the trust, lose the dust. We preserved the brand equity that mattered — name recognition, core colors — while completely rebuilding everything else around a sharper, more modern system that didn't abandon what long-time customers already knew.
A full identity overhaul, top to bottom. New logo, full visual system, updated packaging, and refreshed digital presence — a complete rebuild that still feels unmistakably like Umber.
Old trust, new relevance. Umber saw increased engagement from a younger demographic post-rebrand, without losing recognition among its long-standing customer base — proof the update landed exactly where it needed to.
